Privacy Policy

Last updated: October 13, 2025

This Privacy Policy explains how Animate Clo (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit our website, create an account, place an order, or otherwise interact with our services.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your personal information as described below.

Scope

This Privacy Policy applies to all visitors, customers, and users of our website, including those who browse our site, create accounts, make purchases, or contact us for support.

We process personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African laws.

Personal Information We Collect

The type of personal information we collect depends on how you interact with our website.

Information You Provide Directly

When you place an order, create an account, or contact us, we may collect your name, email address, phone number, billing and shipping address, order details and purchase history, account login credentials (username and encrypted password), and communications sent to us.

Providing this information is voluntary, but failure to do so may prevent us from fulfilling orders or providing certain services.

Information Collected Automatically

When you browse our website, we may automatically collect technical information such as your IP address, browser type and version, device information, pages visited, time spent on the site, and referring URLs. This data is collected through cookies and similar technologies to help improve website performance and usability.

Information from Third Parties

We may receive limited personal information from trusted third parties such as payment processors (payment status only, not full card details), shipping and courier companies, and website hosting, analytics, and security providers. All third parties are required to process personal information securely and only for authorised purposes.

How We Use Personal Information

We process personal information lawfully and only for legitimate business purposes. This includes processing and fulfilling orders through WooCommerce, managing customer accounts, processing payments securely, delivering products, handling returns and refunds, communicating order updates and service messages, responding to customer enquiries, improving website functionality, preventing fraud and unauthorised access, and complying with legal and regulatory obligations.

We do not use personal information for purposes that are incompatible with the reason it was collected.

Marketing Communications

We may send marketing communications only where permitted by law or where you have provided consent. You may opt out of marketing emails at any time by using the unsubscribe link or contacting us directly. Transactional messages related to your orders will continue regardless of marketing preferences.

Cookies and Tracking Technologies

We use cookies and similar technologies to enable essential website functionality, remember user preferences, analyse website traffic, and improve your browsing and shopping experience.

You can manage or disable cookies through your browser settings. Disabling cookies may affect certain features of the website, including checkout and account access.

Sharing of Personal Information

We do not sell your personal information.

Your information may be shared only with trusted third parties where necessary to operate our business, including payment processors, shipping and courier providers, website hosting and IT service providers, analytics and security services, and legal or regulatory authorities where required by law.

All third parties are required to implement appropriate security measures and comply with applicable data protection laws.

Data Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure.

Data Retention

We retain personal information only for as long as necessary to fulfil orders, provide services, maintain business and financial records, comply with legal obligations, resolve disputes, and enforce our policies. When personal information is no longer required, it is securely deleted or anonymised.

Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Your Rights Under POPIA

In accordance with POPIA, you have the right to request access to your personal information, request correction or updating of inaccurate information, request deletion where legally permitted, object to the processing of your personal information, and withdraw consent where processing is based on consent.

Requests may require identity verification and may be subject to legal limitations.

International Data Transfers

Some service providers may process personal information outside South Africa. Where this occurs, we ensure appropriate safeguards are in place to protect your personal information in line with POPIA requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. Any updates will be posted on this page with an updated revision date.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: animatebrand@gmail.com